A shampoo with purple pigments to refresh and maintain the vitality of natural or blonde-toned hair. This purple shampoo for blonde hair prevents yellowing of natural or dyed hair and helps eliminate brassiness, leaving it soft to the touch. Benefits: - Neutralises brassy tones - Helps lighten and care for cool blonde or silver hair tones Product highlights: - Energizing formula with Color Pigments, pigments that effectively store color to refresh blonde tones and help eliminate brassiness - Gentle on hair - No animal ingredients - For bleached, cool blonde or silver hair How to use: Apply evenly throughout damp hair, massage thoroughly and leave on for 3-5 minutes, then rinse thoroughly with water. Repeat as necessary.