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Find the perfect N.C.P. Olfactives combination for you and create your own favourite fragrances.
30 January 2024
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BiutiMe Talks - Blog
The N.C.P. brand was "Founded by friends brought together by their passion to make a difference, big thinking and an overwhelming need to break out of the box."
- TIME IS NOW -
It's a carefully crafted concept based on modern consumer demand, in the context of the rise of the personal branding trend, and the need for products tailored to their needs.
People are complex. In a single day, they can have several moods - all different, put in different situations and go to different places.
For days like these, N.C.P. aims to simplify things.
By using knowledge and science, with short ingredient lists, all products being vegan and unisex, they developed the most innovative idea - the concept of layering.
Layering is a technique of combining several fragrances at the same time.
Mixing fragrances may seem complicated, but in essence it's very simple. This technique allows you to find your 'signature' fragrance - whether for a regular day, a special occasion or a particular season.
When worn alone, a fragrance can be woody, fresh, fruity, strong, deep, soft or floral. When layered, it can transform
a whole new experience.
Create a fragrance that represents you in a unique way!
The need for "NEW" - NEW DEMANDS, NEW NEEDS, NEW WANTS
Different behaviours require different ways of communicating. Consumers want brands to care and understand them. They want to buy products from brands that believe what they believe and share their core values.
Brands need to play a role in people's lives and proactively represent something meaningful and useful. To achieve this, we need to get behind the scenes.
We need to be bold, brave, inclusive, full of integrity and authenticity. We have to stand for something! To have a higher point of view and purpose. To be transparent, open, honest and sincere.
"LESS IS MORE"
Traditionally, a fragrance formula can include a very large number of ingredients, making it difficult to use in the layering technique.
N.C.P. Olfactives fragrances are made using far fewer ingredients to create the best conditions for all perfumes to be layered, while taking care to maintain complexity and depth for each individual fragrance.