A powerful ally in maintaining hair integrity and health

The health of hair is directly influenced by its chemical structure, and one of the most critical elements are disulfide bonds. These are responsible for maintaining the structural integrity of the hair. Each hair is made up of three main layers: the cuticle (outer layer), the cortex (middle layer) and the medulla (inner layer, present only in thick hair). The cuticle protects the cortex, and when this is damaged, the entire hair is vulnerable.
 

Factors contributing to hair damage

There are numerous factors that can lead to hair damage, including chemical processes (bleaching, dyeing), frequent use of heat styling devices, but also exposure to the external environment (sun, pollution). These elements can break the disulfide bonds in the hair, resulting in brittle, dull and breakage-prone hair.
 

How does Olaplex help restore damaged hair?

Olaplex has revolutionized the industry by introducing a patented formula that has the ability to restore these disulfide bonds both during and after chemical processes. Its active ingredient, Bis-Aminopropyl Diglycol Dimaleate, repairs broken bonds, creating stronger, more resilient hair. Unlike other products that only temporarily cover up damage, Olaplex creates permanent changes at the molecular level, preventing future damage.

Benefits of using Olaplex products

Regular use of Olaplex products can help not only restore damaged hair, but also improve its texture and shine. The products are ideal for all hair types, from straight to curly, offering protection against thermal and chemical stress as well as deep conditioning.

To incorporate Olaplex into your routine, you can start with the Olaplex No.3 weekly repair treatment, followed by the Bond Maintenance shampoo and conditioner, which provide continuous protection and fortify the hair with every wash.

What to remember:

By repairing disulfide bonds, Olaplex restores life to damaged hair, helping you achieve healthy, shiny, long-lasting hair. Whether you have color-treated or virgin hair, Olaplex products are a powerful ally in maintaining the integrity and health of your hair.